Sendrato Live in Australia · From Sendrato Australia
Building Ludo.
Sendrato Live in Australia is operated by Sendrato Australia Pty Ltd (ACN 605 555 833). Sendrato Australia and Sendrato LLC build Ludo: cashless payments, live operations, and the visitor app.
Dashboard
Live payments, Fun Pass credits, and vendor movement
Today
Filter
Live Operations Brief
- Fun Pass top-ups are 6.2% ahead of redemptions, giving ride teams a healthy buffer before the busiest session.
- Vendor purchases are up 12.1%. Food and merchandise vendors near the main stage are gaining momentum into the evening.
Revenue
$1,234,567.00
+6.2%than previous day
Top Ups
$823,000.00
82,300 Fun Pass credits loaded
Credits Redeemed
$733,500.00
73,350 credits used on rides
Vendor Purchases
$45,720.00
+12.1%vendor spend vs previous day
Activity Flow
Hourly purchases, redeems, and top ups
Live
$140k$105k$70k$35k$0
2pm hourly
PurchasesUSD 15,900
RedeemsUSD 132,000
Top UpsUSD 62,000
2pm
8am10am12pm2pm4pm6pm8pm
OOutdoors
Payment Mix
Open ledger →AllTop UpsPurchases
Apple Pay
54.3%$523,400Google Pay
21.8%$210,150Tap-to-pay cards
14.2%$136,800Fun Pass wallet
7.1%$68,400Service counter
2.6%$25,030Fun Pass Credits
Open ledger →Credit PacksUsage
100-credit pass
54.3%$523,40050-credit pass
21.8%$210,15025-credit pass
14.2%$136,800Single ride credits
7.1%$68,400Sponsor allocations
2.6%$25,030How Ludo got here
Ludo didn’t arrive in one rollout. Sendrato Australia has been building the platform for over a decade.
2014
Tomorrowland
Sendrato Australia visits Tomorrowland in Belgium and engages with sub-gigahertz radio specialists at Dexels. The following year, in 2015, Sendrato Australia introduces Australian payment startup Next Payments and ships one of the first event point-of-sale systems running on Android and Verifone.2022
EventOS
Sendrato Australia begins building EventOS with Tom Brackley, then rolls it out at Sydney Royal Easter Show. EventOS ships some of the earliest, and some of the largest, tap-to-pay deployments on Android and iOS via Stripe.Today
Ludo
EventOS grew into Ludo: a year-round VenueOS. Three products. EventOS, LudoPOS, and Pavilion. Running at shows, festivals, venues, and stadiums across Australia and the United States.
Sendrato in Australia and the United States
Sendrato is owned and operated in two markets. Sendrato Australia Pty Ltd runs the Australian side. Sendrato LLC runs the United States side. In both markets the product is Ludo.
Australia
Sendrato Australia Pty Ltd
- Entity
- Pty Ltd. ACN 605 555 833.
- Based
- 1044A Dandenong Rd, Carnegie VIC 3163, Australia
- Operating since
- 2015
United States
Sendrato LLC
- Entity
- LLC. Texas.
- Based
- 5900 Balcones Drive #10582, Austin, TX 78731
- Product
- Ludo
- Verify
- Texas Secretary of State business records
Frequently asked
Who runs Sendrato in Australia?+
Sendrato Australia Pty Ltd. ACN 605 555 833, based at 1044A Dandenong Rd, Carnegie VIC 3163, led by Managing Director Bart Wildash. The Australian Sendrato product is Ludo.
Who runs Sendrato in the United States?+
Sendrato LLC, registered in Texas at 5900 Balcones Drive #10582, Austin, TX 78731. The United States Sendrato product is also Ludo.
What is Ludo?+
Ludo is the cashless events platform operated by Sendrato Australia and Sendrato LLC. It covers cashless payments, point-of-sale terminals, vendor management, and the visitor app. Ludo is used at agricultural shows, festivals, venues, and stadiums in both Australia and the United States.
Is Sendrato Live available in Australia?+
Yes. Sendrato Live in Australia is operated by Sendrato Australia Pty Ltd, ACN 605 555 833. The company has operated in the Australian event and cashless payments industry since 2015 and trades publicly under the Ludo brand.
How do I contact Sendrato in Australia or the United States?+
For Sendrato Australia, email gday@sendrato.com.au or call 1300 669 117. For Sendrato LLC in the United States, contact us via ludo.computer.
Ready when you are
The Sendrato product, in both markets, is Ludo.
More from Ludo
Deeper reading on the Sendrato platform and the venues it runs.